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Arc'teryx's Outlet Online "For the Love of Winter" NYC Experience

NEW YORK—Vancouver-based luxury outdoor retailer Arc’teryx is known for its high-end apparel and equipment, which might make it seem like it’s only for people with a pretty penny to spend. However, that couldn’t be further from the truth, which is why Arc’teryx shared its values with a free walkthrough experience dubbed “For the Love of Winter—An Arc’teryx Mountain Experience” at ZeroSpace in Brooklyn.

In an on-site interview with BizBash, Benjamin Dupont, the multimedia director at Moment Factory, the experiential company behind the event, said the goal was “to bring the coastal mountain effect [in Vancouver] to New York [with an] evocative experience much like an art installation.” The 2,500 guests that attended the event stateside (there was also an iteration in Vancouver) began their 30-minute journey in a shuttle. From Nov. 11-13, eight people embarked on the experience at once, with a new group beginning every five minutes.

And once inside the shuttle, there was “a multisensory portrayal of a helicopter ride,” Moment Factory’s creative director Pamela Schneider explained. “The guests put on headphones and sat on a bench evoking a helicopter, and watched as the multimedia landscape took us on a journey into the mountains.”Every five minutes, eight guests began their journey in a helicopter simulator. To kickoff the walkthrough, at the end of the video presentation, the helicopter’s captain said, “Visibility is limited; we need to land and continue on foot."Photo: Courtesy of Arc'teryx and Moment FactoryUpon exiting the metaphoric helicopter, guests walked into an all-white, smoky room designed to evoke the feeling of being caught in a snowy whiteout.Photo: Courtesy of Arc'teryx and Moment Factory

She continued: “The soundscape guided us to know more about the coastal mountain effect—surprising rain forests [and] fast-changing weather conditions [that are] awe-inspiring and peaceful while also thrilling and dangerous—and led us into the journey we are embarking on.”

In the final line of the simulation-style presentation, the helicopter’s captain said, “Visibility is limited; we need to land and continue on foot,” upon which the “passengers” exited the shuttle and entered what Schneider referred to as a “whiteout.” 

“Here, the all-white room was filled with smoke, and guests must find their way through minimal white trees. Balance and orientation were challenged in this new space, and guests must slow down and pay attention to find the next space,” Schneider explained. The exit of the whiteout space was a custom sleeping bag funnel that participants had to squeeze through before facing an inclined hill outfitted with “minimal cone trees of varying heights,” she added.

Projection mapping guided attendees through varying footpaths and inclines depending on which trail they wanted to take—very similar to the assorted trails and fluctuating difficulties of West Canada’s mountains.After making their way through a snowy whiteout, an incline hill outfitted with cone trees and projection mapping was modeled after the assorted trails and fluctuating difficulties of West Canada’s mountainsPhoto: Courtesy of Arc'teryx and Moment FactoryThe Ridge" room represented reaching the top of a summit, and featured 260-degree projection with a six-minute video loop, lighting, and special effects depicting extreme weather conditions hikers often face.Photo: Courtesy of Arc'teryx and Moment Factory

Upon “climbing” the metaphoric mountainside, guests reached “The Ridge, which was an immersive video room with 260 degrees of projection,” Schneider said. “The projections evoked being at the top of a mountainous ridge,” and featured a six-minute video loop complete with lights and sensorial special effects that ran the gamut of extreme weather conditions a hiker is likely to face, including a blue-skied, clear day; sunset; and snowstorm where snowfall came in the form of soapy bubbles.

Schneider described the final space, called “The Lake,” as an “artistic portrayal of the après-ski experience,” which the Moment Factory team summoned with the use of mirrors, light beams, and an LED cube. “We hope guests felt similar emotions to those they would feel in the real mountains, on a hike or skiing or snowboarding. We wanted them to feel nature in all its beauty and intensity,” Schneider said, noting that creating a “museum-like art installation—different from what we often see as a brand activation”—was the greatest success of “For the Love of Winter.”

Marking the end of the experience, guests were then presented with items in Arc’teryx’s 2022 winter collection. “The guests got to experience the brand in new ways,” Schneider said, adding that “it was less about the product itself and more about the creation of the brand,” while also “creating an event that can be a reference for other creatives to refer to.”The five-room multisensory journey concluded around an artistic representation of a campfire, which Moment Factory evoked with an LED cube and mirrored floor.

Arc’teryx Outlet Store Capitalizes On Coffee and Skiing Fever This Winter Season

Arc’teryx has collaborated with coffee roaster and retailer Peet’s Coffee to launch a coffee shop at the sportswear brand’s academy in Beidahu, Jilin Province — one of the most popular skiing destinations in China. Featuring the slogan “A power station for skiers,” the in-store coffee shop offers two special coffee drinks exclusively for the Baidahu location in addition to the regular menu. 

Peet’s Coffee has also launched canned drinks, which are convenient for replenishing energy while skiing. Elsewhere, the two parties will roll out outdoor coffee brewing workshops in Shanghai and Beijing in December, providing outdoor enthusiasts with professional tutorials and experiences. 

Netizens’ Reaction

The crossover between coffee and outdoor sports has excited consumers in China. With the winter sports season kicking off in November, skiing resorts in northern China are among travelers’ top choices. On Weibo, WeChat, and Xiaohongshu, users have shown their desire to visit the new coffee shop. Given urban-dwellers’ coffee-drinking habits, they enjoy following similar routines on their trips.

Verdict

Fashion and beauty players have tapped the coffee boom in China since last year, and Arc’teryx is not the first brand to open a coffee shop in an alpine resort. From December 2021 to February 2022, Fendi presented Fendi Caffe and a pop-up space with its winter sports capsule collection at Changbaishan International Resort. The temporary café became a social media-friendly spot that attracted skiers to check in.

However, as lockdowns and travel restrictions surge since the mainland adjusted its COVID-19 policy earlier this month, the inbound tourism prospects of this winter season seems to be gloomy. It’s uncertain if foot traffic to skiing resorts this year will soar like it did last year. 

Still, Arc’teryx’s initiative showcases its commitment to its loyal communities in the Chinese market. With workshops, clinics, seminars, and socials, the Arc’teryx Academies program covers alpinism, backcountry skiing, running, and climbing. The partnership with Peet’s Coffee not only expands the services of the outdoor apparel label’s Beidahu presence but also engages a broader audience of travelers, adventurers, and coffee lovers. 

SHOP THE BOLDEST ARC'TERYX VEILANCE ISOGON MX JACKET HERE OUTLET ONLINE

In the world of high-tech shell jackets, few — if any — rank more highly than Arc’teryx. The brand’s impermeable waterproof jackets are so impermeable that, for a while, TikTok users proved it by wearing them in the shower. Well, if you don’t already know, Arc’teryx’s quiet younger brother is called Veilance, and its latest jacket is worth some attention.

Veilance was launched in 2009 as a sub-label of the almighty Arc’teryx. Characterized by many of the same qualities — expert outdoor performance, high-quality construction, and a no-shortcuts attitude to clothing — Veilance also revolved around its own unique aesthetic.

Usually, Veilance pieces are rendered in either complete black or muted greyscale colors. It’s why a certain subsection of gorp lovers, often referred to as urban ninjas, favor Veilance above all other imprints. But, the brand’s latest collection of high-end waterproof shells to hit SSENSE came with a surprising twist in the tale.

The Arc’teryx Veilance Isogon MX Jacket is a fan-favorite thanks to its completely pared-back design. Beyond its understated visuals, it's wind and water-resistant and light enough to be worn as a mid-layer, too. But, while the design is usually finished in black, FW22 sees the Veilance Isogon MX land in a vivid highlighter yellow. Or, as Arc’teryx calls it: Vision.

It's not the first time that Veilance has experimented with flashes of color within its subdued collections, and it's a lesson in how to make color count.

Arc’teryx is no stranger to bold colors. In fact, it’s one of the reasons the label has such a cult following, with many collecting the staple jackets in the rainbow of colors available. It seems that for FW22, this love of punchy color has spilled over into the usually cool, calm waters of Veilance.

Arc’teryx Outlet Store Releases Trailer for Ambitious New Film, ‘Creation Theory’

Making a film is a tough thing to do. Especially tough when one is relying on Mother Nature to produce something like waves, snow, or a certain light. Even harder still when the film takes place in the Westfjords of Iceland, a place with wild weather, wild waves, wild mountains, and a wild coastline. But when it’s done right… well, it’s a film that needs to be watched. Such is the case with Arc’teryx’s new film, Creation Theory.

The concept behind the film is a big one. In broad strokes, Creation Theory is about where the sources behind creative expression comes from. It marries surfing, snowboarding, and music, three creative endeavors done on three different mediums.

Ben Sturgulewski and Ben Moon, the minds behind the film, wanted to put surfer Pete Devries, snowboarders Elena Hight and Robin Van Gyn, and musician Griff Washburn of the band Goth Babe into a raw, powerful place to delve into what sparks creation. They wanted to trace that path to their ultimate human creative expression: surfer on wave, snowboarder on a peak, and musician on stage.

“I got interested in how the most macro levels seem to parallel the most human, micro level moments of creating a song or looking at a wave or a mountain and seeing a line,” Sturgulewski said. “Those are forms of creation to themselves. And at the same time, Justin Sweeny at Arc’teryx had the idea of making a film about the connections between surfing, snowboarding and music.”

Arc’teryx Alpha AR 55 outlet online: Tested

Finding the perfect multi-day pack, whether for climbs and/or treks, is like searching for that ‘unicorn’. It’s near-impossible and will depend on a number of factors, such as load, how long you intend spending in the wild, what equipment you need to carry (climbing ropes, trekking gear, clothing, food, etc.) and how much of said equipment you can fit in the pack. This question came up recently on a three-day trek in the Yukon Territory’s Tombstone Territorial Park. Perhaps surprisingly – for the fact I was trekking – I opted for a more climbing-oriented backpack: the Arc’teryx Alpha AR 55. But hear me out…

Design

Backpacks designed for multi-day climbs are the pinnacle of compromise. They have to be lightweight but have to be ‘heavy’ enough to carry some big loads – and they also have to be robust; dragging, dropping and scraping through sharp, unforgiving, mostly rocky or icy terrain means the multi-day climbing pack can exhibit no fragility in its fabrics or design. For this tester, having been on a number of multi-day climbs and treks, it is this outright bombproof-ness (nah, I dunno if that’s a real word, either, but it’ll do) that has led me to, in nearly all circumstances, opt for a climb pack over one that is designed purely for trekking. Hence, that was my main reason for choosing the Alpha AR 55, accompanied by numerous lesser, but still important, others…

The Alpha AR 55 (AR stands for “All Round”) weighs in at a svelte 1.36kg and is of a relatively minimalist design that incorporates some unique key features, reflecting the decades of experience Arc’teryx has in designing gear for extreme environments. The pack includes a removable frame-sheet and lid; primarily designed for that summit push, I found this very handy for a day walk from our campsite in Tombstone, where I could strip the pack down but still lug enough food, water and extra layers. There is a WaterTight™ full-length side-zip which did, indeed, prove itself a reliable barrier to moisture on one rainy day (the pack lid also has the same zip set-up), a unique pull-to-open/pull-to-close drawcord that is quick and allows easy access to the main compartment, six lash-points that combine with a large bungee-cord section at the back of the pack, and padded shoulder straps and hip-belt. There’s also a main strap running vertically to secure ropes under the lid, and a hydration bladder sleeve inside (as well as a side pocket that’ll fit a large water bottle). In short, most things you need and no superfluous accoutrements. 

One of the pack’s unique features is its buckle design. Rather than the usual clip-style buckle, these are a hook-and-loop style. These look to be actually more up to rough treatment than a regular clip setup, but they are smaller than what you’d expect, making them less ‘easy’ to use when wearing gloves. Having said that, during testing, there were no issues with their function. The outer fabric is a very hard-wearing Liquid Crystal Polymer (dubbed “Hadron”) with a ripstop grid through it. For a climb-oriented pack, the Alpha AR 55 is what you could call slightly rotund (for want of a better word) in terms of its shape, compared to the more typical narrow base found on packs for the vertically inclined, but not too wide as to offset your balance when climbing, etc.

In the field with the Arc’teryx Alpha AR 55

For a climbing pack, the Alpha 55 makes a reliable, no-frills trekking pack, too. Impressively – and probably thanks to that ‘rotund’ shape – it swallowed a ton of gear for the trek, including the huge bear barrel I had to take by law in Tombstone Territorial Park, along with all my clothing, my share of the food, trekking poles, a two-person tent, a water bladder (and extra water bottle) and camera gear. 

Weight-wise, I was probably carrying around 16kg. This weight was noticeable but not overly so. Initially, I was concerned about the minimalist shoulder straps and waist-belt not providing enough support and comfort, but this proved not to be the case, generally. The only thing I would’ve liked was for the waist-belt to have a flex-point; both sides of it are stitched to the pack, so there is minimal swivel on offer, which resulted in a slightly inhibited walking style for the first day until my body adapted. For climbers this may or may not be more of an issue; when scrambling up a mountain, the ability of a pack to move with its wearer is an essential. 

Besides the aforementioned small-ish buckles and their hook-and-loop style (again, after a few goes it became second-nature), there was little that didn’t ‘work’ straight away with the pack, reflecting the experience Arc’teryx has in designing functional and tough outdoor gear. The full-length side-zip access is a boon for climbers who carry their ropes looped through the top of their packs. Surprisingly, I also came to appreciate it when trekking; being able to zip it down and reach to the lower pack sections for an extra layer quickly was very handy. 

The final word on the Arc’teryx AR 55

For alpine and rock climbers who spend days in the field, the Arc’teryx Alpha AR 55 offers all they will need (indeed, we intend hanging on to the pack for just this purpose and will post a long-term online review here a later date). It is designed to withstand serious punishment, while offering the essential functionality that a remote climbing expedition requires. This makes it a viable option for anyone who both treks and climbs, as it – again – has all the features you need (and none you don’t) for a week-long trek. 

Arc’teryx gear is never cheap, but it is this versatility, when added to its light weight, tough construction and clever overall design, that alleviate the sting of the Alpha AR 55’s asking price somewhat to what we reckon is decent value for money.

Arc’teryx Cerium LT Hoody Outlet Online: Tested

A three-day trek in Tombstone Territorial Park, in Canada’s Yukon Territory, meant I would need some warm gear, for both when walking in cold, windy conditions, and for when sitting around the dinner shelters at each of the park’s campsites. Enter the Arc’teryx Cerium LT Hoody. 

Design

The iconic Canadian outdoor brand is renowned for top-notch gear that combines innovative design with functionality and durability. The Cerium LT Hoody epitomises that ethos, including plenty of innovation into what is, at the core level, a relatively straightforward piece of outdoor apparel. After all, down jackets haven’t changed all that much over the decades; Arc’teryx has, instead, been smart in the creation of the Cerium LT Hoody. 

The jacket features the company’s clever Down Composite Mapping technology. This is where designers have placed Coreloft synthetic insulation in areas of the jacket that are more prone to moisture, whether in the form of sweat and/or rain. So, think the jacket hood, the armpits, the hem and you can see how that would benefit wearer comfort. The 850-fill down offers loads of warmth, and the hood is insulated as well. The outer nylon shell (Arato 10 nylon) utilises a DWR (Durable Water Repellency) treatment for additional moisture resistance (note, it’s not fully waterproof), and the elastic cuffs keep wind out, too. 

The jacket’s trim cut combines with all this warming tech to result in a very light jacket, at just 305 grams. The Cerium LT Hoody also offers articulated construction for easy movement, and plenty of length (ideal for those with longer torsos). When packed in its store-sack it takes up about the equivalent of a 500ml water bottle.

In the field

The three days in Tombstone Territorial Park were a mix of sun, clouds, rain and plenty of chilly wind, with an evening and night of below-zero temperatures. The Cerium LT Hoody was perfect for these conditions when combined with a merino base-layer. For anything short of snow/blizzard conditions in Australia, the Cerium LT Hoody (when worn with base- and mid-layer) should keep you warm. It certainly did for this tester. 

The two pockets are large enough to store a beanie, gloves or other items, while the longer-than-standard length meant no cold wind crept in to chill my lower back when I was bent over or lifting something above my head. The hood can be cinched down tight, too, without inhibiting vision. The only thing I was always careful with was the small front zip. To me, it could be made larger for those with big hands or when wearing gloves. Arc’teryx claims the Cerium LT Hoody is breathable as well – and it is (to a degree), keeping it relatively comfortable in mid-effort activities, such as ascending on a trek. You wouldn’t wear it trail running, of course… 

The final word on the Arc’teryx Cerium LT Hoody

The Arc’teryx Cerium LT Hoody offers great performance in terms of its warmth, light weight and compact packed size. The materials used are high quality and the fit and finish is excellent. There’s little to mention in regards to any negatives in terms of overall performance. However, you will need to get your head around the lofty (excuse the pun) price. It’d be easy to say high performance doesn’t come cheap – and that’s true in this case – but you’d have to be sure that you need apparel of this quality and will be outdoors, regularly, using it for what it is designed. For those who fit that description, the Arc’teryx Cerium LT Hoody offers all the warmth, reliability and assurance of long-term performance you can ask for. It might just be time to start saving… 

The Arc’teryx Rush Insulated Jacket Outlet Online: Long-Term Test

The snack jacket is a quintessential piece of gear for going deep into the backcountry. That is: a layer to keep on hand for quick lunch breaks, long transitions, or aprés beers back at the trailhead. The all-new Arc’teryx Rush Insulated Jacket proved to be a stand out in this genre—the  synthetic insulated and water-resistant jacket kept us dry and warm on the summit and the skintrack.

Read more: The Best Puffy Jackets and Midlayers of 2023 

It features Arc’teryx’s proprietary 20-denier gridded nylon face fabric that utilizes a liquid crystal polymer ripstop called Hadron, which is extremely abrasion resistant. The company recently started using this fabric in insulated layers, and it scored major points with our testers for lightweight durability. Case in point: the material never showed a scratch while getting roughed up around basecamp or when testers donned ice axes and crampons. It’s also DWR-treated, so it’s weather-resistant but not full-on waterproof, which was plenty to stay dry in low-density snowstorms. “The face fabric and shell material was crucial in Greenland when we did a lot of standing around in the fog and mist,” said one tester on our Editor’s Choice trip. “It repels moisture as well as a regular shell.” This meant that our tester could simply slip the Rush on top of her shell when a cold day turned sleet-y, rather than having to take her shell off, put on her puffy, and then put her shell back on over it.

Inside, the jacket is stuffed with synthetic Coreloft, Arc’teryx’s proprietary siliconized polyester insulation that retains warmth even when wet—and is less bulky than other loose-fill insulators. The resulting layer is not quite burly enough to qualify as a full-on belay parka, but it’s just right in temps between -15 and 25 degrees Fahrenheit. It’s also far more packable, though not nearly as much so as a down puffy—We squished this one to about the size of a loaf of bread.

“It’s the ultimate jacket to throw on for a cold, windy summit,” said a tester after a winter of skiing in Wyoming’s Tetons. “This one’s a no brainer for all but totally bluebird days.” Internal dump pockets were a great spot to warm up mittens and stash skins, and the storm hood fits easily over a climbing or ski helmet. And yet, despite its summit chops, this jacket offers surprisingly good breathability. “I would have expected it to be too warm for those mild temps,” said one tester after skiing in the Steamboat Springs, Colorado backcountry. “I kept it on during my uphill and was honestly surprised that this level of insulation didn’t become stifling.” Simply put, the Rush is one of those in betweener jackets that you never thought you needed until, well, you can’t live without it.

Of course, all that tech doesn’t come cheap. But testers deemed this a worthy investment for those who spend multiple days per week in the mountains. In fact, one of our testers has eight puffies in her gear closet, yet she reached for this one at least four days a week.

Lily Krass is a freelance ski journalist whose writing has been featured in SKI, Powder Magazine, Freeskier, Teton Gravity Research, and Ascent Backcountry Snow Journal. She spends winters backcountry skiing in Grand Teton National Park and riding lifts at Jackson Hole Mountain Resort, with the occasional trip to the Alps (for the food, obviously). In addition to an all-consuming addiction to powder skiing mixed with heavy doses of Type II fun, Lily takes snacking seriously, and when she’s not writing or sliding on snow, she’s likely deep into a baking project in her tiny kitchen. She is the co-author of Beyond Skid: A Cookbook For Ski Bums, a collection of dirtbag-friendly recipes inspired by life in a mountain town.

ARC’TERYX: TRAIL RUNNING FOOTWEAR OUTLET ONLINE

Known for their innovation and high performance outdoor equipment in climbing, skiing and alpine technologies, Arc’teryx is taking that same approach and focusing new energy into identifying the real needs of mountain, trail and ultrarunning athletes around the world.

“Arc’teryx footwear is obsessed with creating premium, technical footwear for our core mountain athlete to move quickly and efficiently in mountain terrain. Since our mountain athletes are multidisciplinary in nature, running is often a part of their training regimen, if not their primary sport,” said Abby Bruning, Global Footwear Product Director at Arc’teryx. She continued, “Because their arena is made of complex terrain, varied elevation, unpredictable weather conditions and often, dangerous, we take our commitment to create footwear for our mountain athletes extremely seriously. This environment creates a plethora of problems for us to solve for and continually improve upon.”

The concept of moving fast and efficiently through mountain terrain requires footwear that combines the smooth ride needed for running with the stability and grip requirements of technical scrambling, balancing agility with protection and keeping debris out, which are the features Arc’teryx aimed to achieve.

“What excites our team is how we separate ourselves from other outdoor running brands and our ‘why’ for creating mountain running footwear,” Bruning elaborated more about Arc’teryx’s deeper push into the trail running community. “The answer is soon obvious when we talk to our mountain athletes. They are training, competing and playing in mountain terrain year-round. Sometimes, these are skimo athletes who run to train in the off-season. Sometimes they are true, competitive trail or ultra athletes. Either way, they demand that our brand has highly technical running footwear solutions that level up to their needs in a clean, resolved aesthetic that only Arc’teryx can deliver.”

Joël Salamin, a footwear designer for Arc’teryx, elaborated on Bruning’s point, “Most of our trail athletes blur the line between running and climbing, evolving at speed in mountain terrain. So, it made sense for the brand to start with a trail shoe that can climb/scramble with the Norvan VT (VT stands for Vertical).” He continued, “We then expanded the line, still solving problems in North Vancouver, with the Norvan LD3 (Long Distance) for the technical rugged trail and the Norvan SL2 (SuperLight) for running between climbs which a lot of our athletes do. As a brand rooted in climbing, we must look at trail running differently, and we are lucky to have amazing local athletes who really approach things differently. We don’t want to be different for the sake of it. It starts authentically with our local terrain which influences our local athletes, which then inspires us to solve their specific problems.”

Arc’teryx’s Portland Design Center (PDC) opened in 2021 and is paramount in helping Bruning, Salamin and the entire team solve advanced footwear problems and create world-class models for their discerning customers.

“We decided that in order to create industry-leading footwear, they needed to leverage the expertise and knowledge of industry experts, many of whom live and work in the Portland area,” Bruning pointed out. “Portland is a quick, hour flight from Vancouver, BC, the Arc’teryx headquarters, and in the same time zone. Additionally, Portland is a short drive from the Cascade mountain range and has the largest park inside a city limit: Forest Park. Both of these stats add up for making the city a great location for footwear testing on mountains and trails.”

Salamin emphasized the important role the PDC and the brand’s athletes have played in developing the new iterations of the Norvan series of shoes. “Like for all our products, it started with an athlete’s insight. For the NORVAN SL2 we wanted to build on the great insight from the first model which was ‘I need a shoe to run between climbs.’ That means it must be extremely light to be carried when climbing, but at the same time, protective enough to travel in technical terrain.” The first model was good, but it had a couple of improvements that needed to be made. “It was about evolution not revolution. We improved the midsole durability, increased the comfort of the heel lining and perfected the lacing system. We also saw potential for more weight saving, creating the lightest shoe on the market at 170g.”

As for the NORVAN LD3, Arc’teryx and Salamin really leaned on their learnings from the two previous editions. “We worked with our athletes to understand their needs and assess how we could improve on their expectations. Two key improvements needed were the performance of the ride and the durability.” Salamin said they were quick to act with proprietary technology. “The new InFuse foam was developed to offer more cushioning and be more resilient than the previous foams we used. We spent lots of time with our R&D partners testing various geometries and densities to land on the best possible solution. Once we found the best midsole design, we tested prototypes not only with our local athletes but some of our athletes in Europe to really push the performance and the durability of the shoe.”

Innovation doesn’t stop here for Arc’teryx, though. Salamin mentioned a new alpine running shoe coming out very soon called the VERTEX. “It is for runners who want to adventure up in the alpine, mixing running with scrambling in very technical terrain.” It was developed very closely with renowned mountaineer Eric Carter. The NORVAN SL3 will also be released early in 2023.

In a rapidly growing market, Bruning expects Arc’teryx to continue to evolve, push the limits and stand out in a crowded market by staying true to their roots. “We aim to create footwear that will exceed the expectations of our athletes.” She detailed, “We start with the needs and drive with purpose. We prototype, test and validate. We push to advance. Following in the successful footsteps of success in our apparel and hard goods teams, we are focused on solving for athlete needs in authentic, beautiful, functional and responsible ways, anchored in our climbing heritage.”

You’re invited: Arc’teryx unveils Winter 2022 collection outlet online at special immersive multimedia experience

Arc’teryx is among the most iconic and acclaimed outerwear brands on Earth.

Founded in 1989 in North Vancouver, in the shadow of the North Shore Mountains, its mission then was as it is now: to produce outdoor designs that are innovative, purposeful, and of the highest quality available.

Today, thanks to its commitment to premium materials, meticulous attention to detail, and a determination to always challenge existing design methods, Arc’teryx is recognized worldwide as the pinnacle of excellence in its category – whether for clothing, packs, footwear, accessories or climbing gear.

Arc’teryx is consistently singled out for greatness by authorities like The New York Times, whose Wirecutter product-review site praised its men’s and women’s down jackets as not only among the best available anywhere, but as “the most durable option.”

Online fashion magazine The Spinoff, meanwhile, wrote that Arc’teryx “has repeatedly introduced new ground-breaking technical solutions that have been adopted by the entire industry… as well as clean, unmistakable design language. The meticulousness with which Arc’teryx develops new products is legendary. Each fabric is carefully tested for durability, abrasion resistance and air permeability. Each seam is patterned, tested and optimized for optimum freedom of movement, fit and function. It speaks for the Canadians’ special self-image: fashion is an inevitable byproduct of good design.”

And now, as part of its never-ending quest to defy and surpass the ordinary, Arc’teryx is staging an event unlike any other.

In collaboration with Moment Factory—world-renowned specialists in immersive multimedia entertainment experiences— Arc’teryx presents For the Love of Winter. Created to celebrate the launch of the brand’s Winter 2022 collection, it combines all-encompassing projections and sonic dreamscapes in a multi-sensory event that seamlessly transports guests into the heart of Vancouver’s coastal mountains. Those attending will have the opportunity to preview adventure-ready gear while joining like-minded natural thrill-seekers who have come from near and far.

This approximate half-hour experience takes place October 23, 24 and 25, from noon to 8 p.m. daily (except Oct. 23, until 7 p.m.) at the Vancouver Convention & Exhibition Centre West Building (1055 Canada Place). Entry is free of charge, but reservations are required; see the link below to reserve your tickets. All ages are welcome, and the experience is wheelchair accessible.

And Arc’teryx is also proud to present another special experience under the For the Love of Winter banner. On Friday, October 21, The Pipe Shop at the Shipyards (115 Victory Ship Way, North Vancouver) hosts Arc’teryx Films: On Tour. This one-night-only presentation features a program of seven exciting short films (ranging in length from six to 50 minutes) depicting tales of big mountains and backcountry lines, cold-air inspiration and powder-forged friendships. The films are followed by a performance from special musical guest Goth Babe.

Tickets for Arc’teryx Films: On Tour are $25 per person, and all proceeds will be donated to TREK Outdoor Program, a Vancouver School Board outdoor leadership program that offers integrated learning opportunities to Grade 10 students focused on place-based education, environmental sustainability, active citizenship, and outdoor adventure and challenge. (Please note that this is a 19-plus event.)